AN EXAMPLE OF GOOD BUSINESS PRACTICES

September 20, 2007 Blog

Finally, a Worthwhile Mass-Mailing!

I report on some negative things here, but this time I am giving a free testimonial for Gillette!

I am one of those die-hards who insists that electric razors give inferior results.

I am also a tightwad, so I always buy the cheapest products that give satisfactory results.

I found that Bic razors were pretty good and cheap, so that is what I have used for years.

Bic had two styles; one for light beards and another for heavy beards. The only difference seemed to be the lifespan of the razor. You could use a heavy duty razor on a light beard with the same results but they lasted much longer. Apparently too many people with light beards discovered this fact and that was not good for Bic business. You can no longer find the heavy duty variety in pharmacies.

I was deliberating what to do about this when I got a free sample razor in the mail from Gillette.

Have you noticed how many charities now send YOU money? They ask you for money and then send you a penny of nickel pasted to a card hoping to put you on a guilt trip.

We get lots of catalogs and advertisements in the mail. It is very difficult to sort the wheat from the chaff. But hats off to Gilletti which took a gamble that I hope pays off.

Gilletti came out with a new wet razor called the "Fusion" and mailed a free sample to millions of people across the nation. Considering the fact that many who received it use an electric razor, there might have been some hesitation. But I, for one, will gladly attest to the fact that the Fusion is really good and lasts! The handle is sturdy and attractive, but the replaceable end piece with five sharp blades is the best part. You get a very clean shave with not nicks or cuts for day after day after day. My sample razor lasted three weeks already and I am still getting a good shave.

I am certain that someone will tell me that Gilletti supports some unethical cause and we should not buy their products. I have no knowledge of this, but believe in lauding the good things as well as condemning the bad stuff. Gilletti has a good product and believes in it enough to run a risk. As far as I am concerned, it paid off! I can heartilly recommend it to all the millions of dissatisfied Bic users.

And I don't get paid a penny for this testimonial!